OK, so has anyone seen Back to the Future II? Replacing its original four-wheeled predecessor, Marty rides through the sky on a flying skateboard. This movie experience, as outlandish as it may have seemed in the 1990’s when it was released, acts as a metaphor for my perception of what the future of social media may entail; expect the unexpected. I think we are all in store for a ride upon a technological rollercoaster. With each acute turn, accompanied by sky-high climbs and gut-wrenching descents, within the next five years we are going to be engulfed by the Internet, as social networking makes its move from a tool for socialization, to a key necessity for our being. Yes, this may appear to be a steep (no pun intended I assure you; perhaps I am too eager to visit an amusement park?) and confronting theory, but there is strong evidence, peppered across the World Wide Web in particular, which supports this notion.
I am particularly interested in the social networking site, Couch Surfing, which serves as a prime example of how social networking is steering in the direction of providing users with an experience extending further than keeping in touch with friends. I recently spent a weekend in Montreal and organized my accommodation through Couch Surfing; my friend and I, after joining this online community, were able to crash on a fellow “surfer’s” couch, free of charge. In exchange, we are now obligated to allow fellow couch surfers to spend a night in each of our houses. What this example epitomizes is that groups formed on the Internet encourage communal based activity, as well as national and international relations. This idea coincides with the fact that businesses and government institutions have entered the social media amusement park, promoting their products online through social networking sites, like Facebook and Twitter. Volkswagen implemented this strategy via Facebook in an attempt to inform both current and future customers of the latest news regarding Volkswagen cars and accessories. This Facebook account also acts as a forum for people to exchange knowledge and information and allows Volkswagen to accumulate an audience to advertise towards.
We are already seeing the emergence of businesses into the social media arena, so what will happen within the next five years? Mobile phones play a fundamental role in the identification of the unrelenting growth of technology. When I was younger, my Dad owned a “top of the range” Motorola mobile phone; if you smeared this archaic slab of plastic with cement, it could definitely pass off as a sturdy brick. Contemporary society has introduced mobile phones that play music, take photographs, record videos and can access the Internet. Whenever I log into my Facebook account, I take particular notice to those status updates that have been sent from mobile phones devices. With the recent boom of phones that are designed for the tech-savvy user, people are communicating more widely through both the Internet and telecommunications. We are advertised through our social networking accounts and various businesses are producing social networking accounts in order to ascertain wider target markets. In addition, companies have employed social media is a way of “researching” job applicants. When combining all of these ideas and thinking about the future of social media, it is perceivable that technology as it develops at such a rapid rate, will act as a driving force, pushing companies online to fight for the business of users. Perhaps, in five years time, social media applications like Farmville (I never really understood the necessity to engage in Farmville- each to their own) could be replaced by online banking, shopping and dating. Any user, anywhere in the world could access these applications either through a computer or while they’re out and about via their mobile phone. To even exaggerate this idea, a new device may even be created to replace mobile communication. Let’s call it the “McDonaldtron”; a pocket size gadget that is designed to only be used for Internet access, and in particular, social networking. It would look something like a hand-held computer that cancels out the need for a mobile phone; if everyone in the world was hooked up to a Web 2.0 application like Facebook, why would we need mobile telephones? We may be flying hover-boards yet, my fellow bloggers; just give it a couple more years.


